Merchant Services

5 Ways Social Media Can Improve Business – PowerPost

A good business tool that really doesn’t cost anything at all for basic users! Great read!


There are three types of social media influencers that you should pay attention to when trying to attract people’s attention. At the top would be social broadcasters, then middle influencers, and finally potential influencers. Most of the population are potential influencers, so it is important to identify who these people are in your network and connect with them to attract shares and likes which ultimately help to spread your brand name.

It’s important to grab the customer’s attention through various forms of social media. Facebook, Instagram, and YouTube are just a few huge platforms that can help build up an audience. The creation of fan pages on Facebook can allow you to “follow” that page as well as on Instagram. Hiring professional YouTubers to promote a company’s product is another resourceful way to advertise. Being creative with the way you grab the audience’s attention will be effective and get your company noticed.

Communication with customers

Communicating through social media is useful and effective in various ways. Customers can communicate with companies through the various platforms of social media whether they have questions about the company, products or they’re giving compliments or complaints. This allows the companies to reach out to customers especially dissatisfied customers directly within their own social media environment and help find innovative ways of improving the product or service they have on offer.

Word of mouth

Social media platforms provide the opportunity for customers to see what the company is promoting and allow them to spread the news word of mouth. Nowadays, people are connected on a global scale and casually participate in each other’s lives through the internet. Something as simple as “Liking” or “Sharing” a brand on Facebook can spread virally very quickly throughout the various social media channels. This allows millions of people to see and review a company’s products and services.

The use of social media has increased immensely throughout the past decade and the use to share and engage with others continues to grow at an astounding rate. Therefore, it would be logical for any business to develop a creative social media strategy in order to successfully take advantage of this rapidly changing environment.